Collective Subconscious

Collective Subconscious is a installation which uses RFID tags to display messages stored on a server. When a person waves their card in front of the sensor, a message they have chose will appear on the screen, and then fade back as new messages are added, creating a collage of 'thoughts'. Depending who is going through the public space, the resultant collage will have different themes, a sort of 'Collective Subconscious'. The messages can be changed via a web site so thought can change. There's a pretty good Video on the site.

- Creative Subconscious

[Via. We Make Money Not Art]